Ecommerce Europe and its national associations sent a joint letter to national Justice Ministers in which they voice their concerns about the direction of the negotiations. They have done so in the run-up to the next meeting of the Justice and Home Affairs Council, in which the Data Protection Reform will be a hot subject for debate. The agenda of this Council includes the obligations of organizations handling personal data and the implications of the European Court of Justice’s landmark ruling on the right to be forgotten – important topics for the e-commerce sector.
Serious adaptations needed
Ecommerce Europe strongly supports the reform in order to adjust the framework of the old 1995 Directive to the digital age. However, for the e-commerce sector, the reform as currently proposed is not adequate. Some serious adaptations to data protection legislation are necessary to fully unlock the potential of the Digital Single Market and to foster the rapid growth of a seamless cross-border e-commerce industry.
Excessive burdens on the sector
In the opinion of Ecommerce Europe and its members the one-size-fits-all approach of the current discussions does not take in account the actual privacy and data protection risks of different processing mechanisms of data with diverse privacy impact. This non risk-based approach poses excessive administrative and financial burdens on online merchants. With the letter, Ecommerce Europe provides detailed recommendations for the Justice Ministers to ensure the text of the new data protection legislation only regulates use of personal data where necessary.
Please click here for the English version of the letter, which has been translated and co-signed by the national associations of Ecommerce Europe.
For a more elaborate overview of our ideas for the fair, safe and transparent use and collection of data please see our position paper on Privacy & Transparency for Consumer Trust and Consumer Centrality (2014).
Ecommerce Europe will closely monitor the Justice and Home Affairs Council meeting on 9 and 10 October and will report back to its members on the progress made. In the following months Ecommerce Europe will remain in continuous dialogue with national ministries, the European Commission, and the European Parliament, to ensure the interests of the e-commerce sector are taken into account in Europe’s new data protection legislation.
Please click here for the letter