Eastern Europe grows faster than its Western neighbours

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E-commerce in Eastern Europe is expected to grow more than 20% in 2013, a report from yStats.comstates. Although the eCommerce business in Eastern Europe is still significantly smaller than it is in the West it does provide an interesting sign for big e-commerce companies such as Amazon. The numbers stem from yStats.com, a marketing research institution based in Hamburg, Germany.

E-ommerce in Eastern Europe follows similar trends as the ones in the West: the sector will see significant growth until 2017, when the growth will slow down. In 2016, the e-commerce sales are expected to reach € 50 billion. As a comparison: the estimates for the West are that the amount of sales will account for € 300 billion.

Russia grew a quarter over 2012. The main sources of growth are household goods, cosmetics and auto parts – turnover on these items grew my at least 50%. Other Eastern countries show that e-commerce is on the rise. In the Czech republic, the number of consumers that shop online has reached 40%. In Slovenia, this number is 50%. Market shares in the total retail market also grew in Hungary, Poland and Turkey.

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