Barriers to cross-border e-commerce are coming down, markets are converging and the number of online shoppers is constantly rising. Online retailers including those in Switzerland, are being given the chance to tap into new markets and distribute their products worldwide. Nevertheless the first steps abroad are fraught with difficulties. Swiss Post and National Association NetComm Suisse aim to help merchants with their new Internationalization Manual.
In many countries around the world, “Swiss made” is associated with a performance promise and represents both reliability and trustworthiness. Switzerland is regarded as an attractive, pleasant country. Swiss products are often seen as the best in international comparisons. These and other factors indicate that cross-border e-commerce offers interesting growth opportunities for Swiss companies.
Beside the potential, there are some barriers to cross-border e-commerce. Delivery times, returns, VAT and customs are just some of them, not to mention legal aspects or language barriers. A business that wants to be successful abroad as well as at home has its work cut out.
Swiss Post is committed to supporting online retailers during the internationalization process. Together with NetComm Suisse and other partners, they developed a booklet on cross-border e-commerce. It aims to support and encourage Swiss companies to move into foreign markets. Even if you are not yet doing e-commerce from Switzerland, the cost-free booklet gives interesting insights for all online shops interested in e-commerce internationalization. Get your free copy now.