E-commerce in France: 31.7 Million Online Shoppers

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According to the latest figures from the French e-commerce industry association FEVAD, the number of online shoppers in France increased by 4 per cent in the 2nd quarter of 2012 compared to the same period in the previous year. This means that within the space of one year 1.3 million new online customers have been added. Overall, therefore, 78.2 percent of French people now buy online.

Although growth has slowed, Marc Lolivier of the FEVAD is satisfied: “Even though the increase in the number of online shoppers has slowed compared to last quarter, it is still impressive and a sign that French interest in e-commerce is still increasing despite the crisis.”

According to Betrand Krug, whose research company Mediametrie / NetRatings carried out the study working in partnership with FEVAD: “It is especially the youngest and oldest Internet users who are making up the ranks of the new online shoppers. “The older users have made the largest leap: the number of shoppers between 50 and 64 years old has increased by 11 per cent, followed closely by the 65+ (+8%) and 16-24 age groups (+ 7%).”

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