On Monday 1 September DG Connect’s Director-General Robert Madelin of the European Commission presented the Digital Agenda for the European Union to the Industry, Research and Energy (ITRE) Committee of the European Parliament.
Robert Madelin gave a speech on the importance of the ITRE Committee, which he sees as a key committee for DG Connect. The Director-General also stressed the importance of completing the Digital Single Market, reducing the digital divide that still persists in many EU regions, together with supporting the further development of the European broadband and 4G network. Ecommerce Europe has long been advocating for full completion of the Digital Single Market, as it is the only way to unlock the full potential of cross-border e-commerce and its contribution to growth and jobs in Europe.
During the Questions & Answers session, some MEPs, including Maltese MEP Miriam Dalli, stressed the importance of the e-commerce sector for the Digital Agenda and asked DG Connect Director-General which are the main obstacles to cross-border e-commerce. Robert Madelin replied to the Committee that potential webshop customers are mostly afraid of payments fraud and failure to deliver the item. In his opinion, tackling these two issues would help to improve EU cross-border e-commerce.
In earlier exchanges with Robert Madelin, Ecommerce Europe has indeed stressed the importance of a seamless and safe shopping experience for the growth of cross-border e-commerce. Consumer trust is essential, and reducing payments fraud and ensuring affordable and reliable cross-border delivery are therefore part of the five key policy areas about which Ecommerce Europe remains in continuous dialogue with policy makers and other stakeholders.
Ecommerce Europe Priority Paper
To read more about the policy priorities of Ecommerce Europe, please read our Priority Paper 2014 on Internet Security and Data Protection, Consumer Rights, e-Payments, Tax, and e-Logistics. You can download the Priority Paper by clicking on this link.