Books/e-books most popular e-commerce category in Canada

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In Canada, the most popular e-commerce category was Books/e-books in 2013. Of all the Internet orders, 47.1% included an item from this category. At 41.5%, Event Tickets ranked second, followed by Women’s Apparel and Accessories (29.9%). Music and Movies (29.7%) and Computer-related Electronics completed the top 5 (28.5%).

Not surprisingly, Amazon is the most important online retailer in Canada. The e-commerce giant realized an online turnover of $48.0bn. This is much more than its main competitors, as the Internet sales of the other companies in the top 5 together amounted to $26.7bn.

This is all revealed by the latest report on global B2C e-commerce in by Ecommerce Europe and the Ecommerce Foundation, an independent non-profit organization, initiated by national e-commerce associations and online and omnichannel selling companies from industries such as retail, travel & finance. Figures in the Ecommerce Foundation’s reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). The Ecommerce Foundation will also publish comprehensive Regional Reports on B2C E-commerce in North America, Latin America, MENA, Asia-Pacific and BRICS. All the reports are powered by GfK, GlobalCollect, Informatica, RichRelevance and Salesupply.

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