The Digital Agenda of the European Union (DAE) has set a target that by 2015 one in five consumers will be a “Cross-Border Online Shopper.” This corresponds to 20 per cent of European consumers. A recent report on the results of the latest DAE Scoreboard shows that the proportion of cross-border Internet customers is currently at 10 percent.
According to the journal Twinkle, the probability that the target of 20 per cent will be achieved at the current growth rate is rather small. It is predicted that 56 per cent of Europeans will be shopping online by 2015. Last year it was 43 per cent. This would surpass the DAE’s objectives of 50 per cent.