Ecommerce Europe Trustmark

European cross-border e-commerce protection for consumers.

The Ecommerce Europe Trustmark stimulates cross-border e-commerce through better protection for consumers and merchants by establishing one European set of rules and by ensuring clear communication of these rules

  • 25,000 online shops represented
  • More than 10,000 online shops with national trustmark
  • Development in continuous dialogue with costumer organisations
  • Dedicated complaints handling service
See trustmark homepage

Shop safely

Feel safe and secure buying from online shops with our recognized trustmark.


Enjoy cost-free solutions through our customer service hotline: +32 (0) 2 502 31 34 .

Constant checks

Online shops are checked for compliance regularly in order to keep the trustmark.


How it works

The Ecommerce Europe Trustmark protects you when you make a purchase through an online shop in another EU country, and a complaint arises.

If you see the Ecommerce Europe Trustmark on the website of an online shop you are visiting, it means that the company has made a commitment to work in compliance with the Ecommerce Europe Code of Conduct, guaranteeing ethical standards in the digital marketplace.

In the case of an incident involving the purchase of their products and/or services, those companies with the Trustmark give you the option of filing claims through the Trustmark Service Centre free of charge, if their own Customer Care Service has not been able to resolve the issue.

In the case of a consumer complaint, the Trustmark Service Centre provides for a solution out of court. It enables you to reach a solution easily and quickly. The Trustmark Service Centre provides you with assistance in coming to an agreement with the business. If there is no solution for your complaint, a legal resolution of the issue is still open to you. You can immediately seek out legal assistance and are free to pursue your complaint through legal means otherwise.

If you have a complaint about an online shop which does not carry the Ecommerce Europe Trustmark logo, you can file a complaint through the European Online Dispute Resolution platform by clicking on the banner below.

See trustmark homepage

National Ecommerce Associations

Ecommerce Europe welcomes and invites National Associations in EU member states and EFTA countries representing (part of) the e-commerce B2C industry in their domestic market to join the association.

Ecommerce Europe distinguishes between full membership and membership for associations. Full association members are fee paying national associations with voting rights while member associations are national associations who are full members of an established European association.

Become a member