E-commerce in Europe
European B2C e-commerce is developing extremely well. In 2010 Europe overtook the USA, the biggest market in the world until then. In 2012 European B2C e-commerce, including online retail goods and services such as online travel bookings, vents and other tickets, downloads etc., grew by 19.0% to reach €311.6 bn. The EU28 reached €276.5 bn, or 88.7% of total European e-sales, a growth of 18.1% .
Growth rates in mature countries such as the UK, the Netherlands, Sweden and Norway are slowing down to around 10-15%, while Germany, France, Italy and Spain are still increasing by about 20-25% and more as the number of Internet-users and shoppers continues to grow. The fastest growing and upcoming markets are those of Eastern and South-East Europe: Russia, Poland, Ukraine, Turkey and Greece where annual growth rates are expected to reach 30 to 40% and more in the next few years.
From: European B2C Ecommerce Report 2013
E-commerce in 5 European Regions
Ecommerce Europe is publishing 5 regional reports on e-commerce in Europe, with 30+ full page Infographics free to use, 30+ in-depth country profiles, information on online-payments per country, trends, analysis and more.
Order one or more regional report now and reserve your copy here
More information per region:
| Central Europe
| Southern Europe
| Northern Europe
| Eastern Europe
Reports on e-commerce around the world
Ecommerce Europe is publishing various reports on B2C e-commerce around the world:
E-commerce in Europe
- European B2C Ecommerce Report 2013 (available 2 Juni 2013)
- 5 European regional reports 2013 (including 30 Infographics and in-depth Country Profiles*)
o Western Europe Report: amongst others France, United Kingdom, Netherlands
o Central Europe Report: amongst others Austria, Germany, Poland
o Southern Europe Report: amongst others Italy, Portugal, Spain
o Northern Europe Report: amongst others Denmark, Norway, Sweden
o Eastern Europe Report: amongst others Bulgaria, Russia, Ukraine
- Global B2C Ecommerce Report 2013 (available Summer 2013)
- Regional /continental reports
o North America: USA, Mexico and Canada
o Latin America: Brazil, Argentina, Chile and others
o Asia-Pacific: Japan, China, India, Australia, Indonesia, Vietnam, South Korea etc.
o MENA REGION: Middle East and North Africa
o BRIC Countries: Brazil, Russia, Indonesia, China and other economic entities